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Trace value from demand through conversion, onboarding, retention, and expansion.
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CEO working tool | StrategicRX
Commercial Performance Self-Diagnostic
A focused assessment of where existing demand and customer relationships may be losing revenue, margin, and control.
Demand
Conversion
Pricing
Onboarding
Retention
Expansion
Built for established growth companies
Use this when the company has proven demand, active customers, and several customer-facing teams. It works best when value may be lost between functions, markets, or customer stages.
10minutes
25questions
5dimensions
1priority
A self-reported signal, not an audit or verified company diagnosis. Score what is true now, not what is intended or planned.
Before you score the company
Start with reality, not the current story
This tool challenges quick explanations. It asks how value moves, where it is lost, and who can act when performance changes.
Follow the money
Test revenue against margin, acquisition costs, delivery costs, discounts, and long-term value.
Question the signal
Separate verified evidence from reports, assumptions, anecdotes, and unknowns.
Look below the symptom
A visible sales issue may begin in pricing, product, handoffs, incentives, or ownership.
The scoring rule
Choose the answer you can support today
UCannot verify
1Not reliable
2Partly working
3Generally reliable
4Consistent
U counts as 1. More unknowns reduce confidence in the overall score.
Do not let a respectable average hide one serious exposure
The overall score is only one view. Review the five red flags separately. One serious weakness can matter more than several strong ratings.
Your initial commercial signal
Review control and confidence together
Your score shows the self-reported strength of commercial control. Your U count shows how much of that view leadership cannot currently verify.
Commercial control score
Total0 / 100
Initial score bands: 85-100 strongly governed | 65-84 governed with gaps | 45-64 working but fragile | 25-44 establish reality first
Red-flag review
Check any exposure that applies
A red flag can outweigh a respectable average.
Your diagnostic is complete
Receive the commercial signal
Enter your details to view your score, evidence confidence, main exposure, and next actions.
Result Prepared
Your result includes:
- Five dimension scores
- Evidence confidence
- Main commercial exposure
- Practical questions and actions
0out of 100
Your initial commercial signal
Your result
Control and confidence
Red-flag review
Where to look first
Your initial priorities
The diagnostic shows a pattern, not the root cause. Start with the weakest areas. Test them against customer evidence, operating data, and frontline experience.
From signal to commercial reality
The result tells you where to look. It does not establish the cause.
A self-diagnostic reflects one leadership view. A full diagnosis tests that view against customers, data, and daily operations.